Dearing’s Service & Solutions
The project
Dearing’s Services & Solutions
Dearing’s Service & Solutions of Huntingburg has its roots in dairy farm services, but now offers a full line of quality heating and cooling as well.
The challenge
As Dearing’s business has grown, their previous logo no longer reflected who they are today. It felt dated and narrowly tied to the dairy farm industry. They needed a mark that was simple, clean, and modern, one that better represents the forward-thinking business they’ve become.
Our solution
Do you know the difference between a thermometer and a thermostat? A thermometer only tells you the temperature while a thermostat has the power to change it.
We wanted to position Dearing’s as the thermostat in their industry. The shape of the “A” subtly references the up and down arrows found on a thermostat. It’s simple, intentional, and effective. A secondary icon reinforces this idea by combining those arrows with the letter “D.”
These logos now appear on apparel, printed materials, and their vehicle wrap, giving them a cohesive and professional image.
